On day 1, the retention is around 25% on average, which is pretty low. When you launch a mobile game, you naturally expect that your users will come back to it to play it again.
Source: Day 1: User Retention on Game Launch The player base spans over 3,000,000,000 (yeah, three billion) users and its distributed around the world by ½ in the US and EU, ½ in the rest of the world.
We’re looking at a data slice of 100,000 games produced by 60,000 developers across the world. In case you’d like to watch the original video with Ioana, it’s right at the bottom of this article. This article will share her insights (and her awesome slide deck - click on pictures to enlarge) into the odds of success in the first month after launch, as well as other crucial key types of mobile game metrics and stats to keep in mind. Good thing we had just the person speak at Mobile Online Conference - Ioana Hreninciuc, CEO of Game Analytics - a kickass mobile analytics platform. Unless, of course, you command a treasure trove of mobile game metrics and analytics data and you’ve got a knack for distilling it into crystal-clear insights. What makes a mobile game successful at the moment of its release? What makes people play it once and then come back for another go? With hundreds of thousands of game titles out there, you can only sit and wonder.
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